WordPress vs Wix:

What’s the Best Platform for Your Business Website?

We compare the 2 standout web design platforms for small and medium sized businesses, look at the pros and cons of each system and hopefully help you decide which is best to grow your business.

WordPress vs Wix. What’s the Best Platform for Your Business Website?

Wix & WordPress. The 2 Best Selling Business Website Builders Compared

In the ever evolving world of web design, choosing the right platform for your business website is crucial to small and medium-sized companies.

From the ongoing costs of managing your online presence to controlling the way people view and interact with your company, nowadays it’s all about your website – the single most influential, most persuasive and most powerful tool in your marketing arsenal.

Of all the website-building tools out there, WordPress and Wix stand out as leaders as well as formidable contenders. Each has its own unique set of features, its own benefits and occasionally drawbacks. But which one is right for you? Wix or WordPress?

In this post we’re going to highlight the pros and cons of each platform – Wix vs WordPress – and do our best to help you decide which is best for your new business website.


User-Friendliness and Customisation


WordPress, with its open-source nature, offers unparalleled customisation through countless 3rd party plugins and themes. This flexibility, however, comes at the cost of a steeper learning curve, requiring users to invest time in mastering the platform. And that applies even if you plan to do no more than update the odd page and post the occasional blog.


Wix, on the other hand, is celebrated for its user-friendly drag-and-drop interface, making it a smart choice for beginners. Following a huge upgrade to its system at the end of 2023, Wix is now easier than ever to use (and achieve outrageously good results), as well as being home to a plethora of evolving customisation tools that cater to both novice and intermediate web designers.


Functionality Out of the Box


WordPress, while incredibly powerful, often requires countless additional plugins to unlock specific functionalities such as booking and selling. This can lead to a more complex setup process and potential compatibility issues. While it has a vast repository of tools for web designers, compatibility issues can lead to frustration and compromise.


Wix, with its self-contained environment, boasts functionality that works seamlessly out of the box. This means users can quickly establish an online presence without the need for extensive third-party plugins. Extra functionality – such as booking systems or e-commerce set up play perfectly together right out of the box.


Recent Updates to Wix

It’s well worth mentioning that Wix has been actively enhancing its platform for several years now. New features, a more professional design process and the fact that everything works so intuitively have helped Wix push its way to the forefront of business website design.

New and enhanced tools include:

AI-Powered Design Features:

Wix has integrated artificial intelligence to assist users in designing their websites more efficiently.

Advanced SEO Tools:

Recent updates include improved SEO capabilities, empowering businesses to enhance their online visibility.

E-commerce Enhancements:

Wix has focused on refining its e-commerce functionalities, catering to businesses looking to establish a robust online retail presence. 


Consideration of Costs


WordPress itself is free, but costs can accumulate due to hosting, domain registration and the premium priced plugins required for certain operations and integrations, (ecooms, booking systems etc). SMEs should carefully budget for these additional expenses before signing off on a new WordPress website.


Alternatively, Wix offers clear and straightforward pricing plans, simplifying the budgeting process for businesses. So the all-in-one nature of Wix can result in more predictable costs.


WordPress vs Wix – Your Call

Choosing between WordPress and Wix hinges on the specific needs and preferences of your business. For those companies seeking extensive customisations and are willing to invest time in mastering a powerful platform, WordPress is an excellent choice.

On the other hand, Wix’s user-friendly interface and self-contained functionality make it an attractive option for companies looking toward a swift and hassle-free setup.

OK, there you have it, a brief overview of probably the 2 leading web design platforms available today. Deciding which one is right for your needs is up to you now 🙂

If you’d appreciate a more personalised discussion about the differences, advantages and drawbacks of both Wix and WordPress, or you’d like to know how to tailor your new website to your own business’s unique requirements, why not give us a call.

Our web design experts will be happy to offer you free and frank consultation, helping you navigate the complexities of choosing the optimal platform for your business..

Wix vs WordPress – Frequently Asked Questions


Which platform is better for beginners?

For beginners, Wix’s user-friendly interface makes it a great choice. However, if you’re willing to invest a little time in learning, WordPress offers more extensive customisation options.


Wix or WordPress. Which is more cost-effective?

In the long run, WordPress tends to be more cost-effective due to its open-source nature and the availability of free plugins. Wix, however, provides simpler pricing structures. If you bear in mind that running a business website will always incur costs, there’s actually very little difference between the two long-term.


Can I use Wix for e-commerce?

Yes, Wix has its own inbuilt e-commerce tools, with recent updates enhancing its capabilities, resulting in a very robust selling platform for online retailers. The same applies for companies who require a booking or time management solution.


How customisable is Wix compared to WordPress?

WordPress is known for its high level of customisation through the use of 3rd party plugins and themes. While Wix offers some levels of customisation, it struggles to match the sheer depth provided by the WordPress universe.


Which is more user-friendly, Wix or WordPress?

Wix is generally considered more user-friendly and intuitive, while WordPress may have a steeper learning curve.

WordPress generally offers more customisation options due to its open-source nature.


Which is better for SEO, Wix, or WordPress? 

Historically, WordPress has often been favoured for SEO due to its flexibility and plugin options. However, as in many ways, Wix has improved immeasurably over the last 2-3 years. As a certified Wix partner, we’ve helped hundreds of Wix website owners top search results for thousands of keywords.

In our opinion, there’s little distinction between the two.

For more personalised advice on choosing the right platform for your business, contact Cash Cow Marketing now and take advantage of our famous hassle-free, no obligation consultation.

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