MARKETING & SEO BLOG

Black Friday Special
The Crucial Role of Strategic Planning in Seasonal Marketing.
In this post we’ll try and shed some light on the pitfalls of last-minute marketing and emphasise the significance of advanced preparation for seasonal offers like Black Friday.
10 telltale signs your website needs a makeover
An outdated website can significantly hinder the ability for your business to generate enquiries, bookings or sales. Here are 10 telltale signs your website needs a makeover …
Publishing Your Free Google Mini-Site
Easily overlooked as you dash to get your business online and maximise exposure, here’s how to make the most of your free Google Business mini-site.
How will AI change SEO?
A lot’s been said on how Artificial Intelligence will transform Search Engine Optimisation. In this post we try to answer the question, how will AI change SEO?
Google Ads for Charities & Non Profits
Claim up to £10K every month in free Google Ads for UK non profits & charities. Everything you need to know about free advertising opportunities for charities
Get Set Solent
Cash Cow Marketing is proud to have been selected as an approved supplier of digital services for the Get Set Solent scheme. If you’re a business owner in Hampshire, you need to read this post.
SEO Strategies for Small Businesses
In today’s digital era, small businesses need a robust online presence to thrive in their respective markets. If you’re one of the millions of small business owners who manage your own website and digital marketing – while running your company – this article is for you.
How To Run Successful Email Campaigns
We’ve been running email campaigns for business for longer than we care to remember and over that time our team have learned the hard way what makes or breaks a successful campaign. Here are some of our top tips to maximise the effectiveness of your email campaigns.
Agile SEO: A Dynamic Approach to Search Engine Optimisation
What is agile SEO. How is it different from normal methods of search engine optimisation and why you need to consider switching your approach.
Why we don’t make keyword promises
Why focusing on a limited number of keywords for your website can be a mistake & how staying agile in your approach to keyword strategy will bring you more traffic from Google
What is an SEO Audit
Unlock the full potential of your website. Find out how to easily optimise your business for more visitors and discover the exact steps involved in an SEO audit
7 Reasons To Use Bing Ads
Still struggling to make Google work for your business? Maybe it’s time to consider Bing Ads and the world’s second-largest search engine…
Finding the Right Keywords for Your Website
Discover the exact search terms and keywords your target audience is searching for and how to rank higher for those terms.
SEO vs Pay Per Click Ads
The two major routes to more website visits are SEO (Search Engine Optimisation) and PPC (pay-per-click advertising). But what’s the difference? And which one should you choose in 2023?
How To Recession Proof Your Business
Make Your Business Recession Proof. Like Rishi says, there are some tough decisions to be made for British business. Here are our tips on riding out the economic downturn and building a business that will continue to grow, even when times are hard!
Kent Council, C-Care Technology Resilience Scheme
If your business is based in Kent you could qualify for the County Council’s £1000 digital marketing voucher – under its new C-Care Technology Resilience Scheme.
Here’s what you need to know about claiming your grant!
Bing Ads. Are They Worth It?
Are you missing an easy win by not advertising with Bing? After all, it is the world’s second-largest search engine. Learn more about the smart advertisers’ secret marketing weapon
Telemarketing – Why it still works in 2022
Why it’s time to consider (or maybe reconsider) the power of telemarketing, its continued importance in B2B sales and how a telephone element can easily fit into your existing marketing strategy.
Why Medical SEO is so important for independent medical professionals
Why is SEO so important for independent healthcare professionals & private practice owners?
Learn how to cut through the noise and get your independent clinic or private practice noticed online
How to find important keywords for your business
How to find the most important SEO keywords for your business. 3 simple SEO keyword tricks and how you can use them to quickly increase the number of people finding your website.
Hiring an SEO company in London
We take a long hard look at the pros and cons of outsourcing your Search Engine Optimisation and what you, as a business owner, need to consider before hiring an SEO company to work with.
A Cyber Essentials approved agency
Following our certification, as a UK government Cyber Essentials supplier, we explain what it means and the high standards all our clients can expect when working with Cash Cow.
How to use LinkedIn lead generation effectively to market your business
LinkedIn marketing isn’t difficult. In fact, it’s one of the most effective lead generation tools a business could ask for. In this post we outline the simple but incredibly effective strategy we use to engage with more than 2000 fresh leads every month.
Why it’s time to stop ignoring online marketing, SEO & digital lead generation
Why It’s Time To Stop Ignoring Online Marketing, SEO & Digital. New studies suggest businesses should be investing at least 12% of gross revenue on digital marketing. But where do you start with online marketing, SEO and digital lead generation?
7 ways to improve your on-page SEO
Improve on page SEO with our 7 simple tips for better search engine optimisation of your website content.