MARKETING & SEO BLOG

9 Common SEO Mistakes London Businesses Make (And How to Fix Them)

Most businesses that aren’t ranking well don’t have one catastrophic problem. They have several small ones, stacked on top of each other, each quietly cancelling out work being done elsewhere. That’s usually the most frustrating part of an underperforming website: the...

Agile Web Design – What the hell is that?

Sorry to break the bad news, but that static website you paid a fortune for 5 years ago, simply won’t cut the mustard in 2025.

It’s Chaos: Why SEO Can’t Simply Be Replicated

Ready for a long read? In this post we're going to look at the state of SEO services in 2025, how to make sense of the chaos and the many, many factors that influence where your website ranks in Google search results. We're also going to give away the one single...

Building the YTKO Marketplace: A Website Success Story

We’re so proud of our work for business development organsiation YTKO, building their new business directory website, that we wrote a blog about it.

The Combined Power of PPC and SEO

In this post we’re exploring how the combination of PPC ads on Google, Bing or Facebook alongside a rigorous SEO campaign can maximise your digital marketing efforts and deliver fast results.

We need to talk Black Friday

Black Friday is one of the biggest opportunities of the year for businesses to boost sales and increase brand visibility. Whether you’re selling physical products or providing services, the key to success is preparation – and that means taking action now.

Understanding What SEO Companies Tell You

In this post we’ll attempt to unravel some of the confusion experienced by a growing number of British enterprises desperately trying to grow their business online and try to cut through the chatter.

Websites & Branding

Cash Cow has teamed up with Staffordshire County Council to help startups & small businesses in the county grow their presence on the web. We’re delighted to have been selected as a preferred service provider for this innovative project, offering grants of £1000...

Bridging the Digital Skills Gap with Cash Cow Marketing’s SEO Coaching and Presentation Services

Learn a little more about our coaching services, the workshops we provide and the training programs we supply to private business and local authorities

Staffordshire County Council’s Get Started & Grow Scheme

We’re thrilled to have been named as a chosen service provider to the Staffordshire County Council ‘Get Started & Grow’ scheme. Here’s how we’ll be helping new and growing businesses in the county thrive online.

Cash Cow Scoops Another Award – Thanks WunderLust!

We don’t like to blow our own trumpet, but what the heck! Guess what? Cash Cow Marketing just won another award! We've just been named one of the top SEO agencies in London by none other than Wunderlust London! 🎉 And we're absolutely jazzed about the...

Understanding Semantic SEO

In this post we’ll be looking at something called Semantic SEO, explaining how it differs from traditional search engine optimisation and offering you a few easy to follow tips on how you can grow your website traffic by forgetting about keywords and focusing on your customers.

Measuring & Tracking Your SEO Results

As a business owner, understanding the effectiveness of your SEO efforts is crucial for improving online visibility and attracting more customers online. Here’s our quick guide to measuring SEO results for yourself.

Unlocking Your Website’s Visibility: The Power of SEO Sprints

Frustrated with your website’s failure to rank on search engines like Google?
Cautious about signing up for a long term SEO contract?
Fear not – there’s a solution that doesn’t break the bank and it’s called SEO Sprints.

Maximising Your Online Presence: The Benefits of SEO-Inclusive Web Design

SEO-inclusive web design ensures your website ranks well on search engines from the word go. Meet the almost unfair advantage your business could be using for more website visitors and higher rankings

The Beginners Guide to Chatbots

Thinking about adding a Chatbot to your website? Before you do, check out our Beginners Guide to Chatbots, including FAQs & how to select the best chatbot for your business

Google Local SEO for Global Business

This challenging recent project taught us some valuable lessons about the staggering effectiveness of the Google Business platform and how even the largest companies can leverage its free features to grow business wherever they operate.

Bing Deep Search

In this post we’re diving into the intricate landscape of Bing Deep Search, unravelling its potential to revolutionise the search engine sphere and asking if it represents a paradigm shift or merely another addition to the growing array of AI-driven tools for everyday folk.

WordPress vs Wix: What’s the Best Platform for Your Business Website?

When it comes to web design, 2 platforms stand out. Wix vs WordPress, we look at the pros and cons for your business website

How long does SEO take to work?

How long SEO takes to work? It’s the question everyone asks us. So we looked at the data from dozens of our SEO clients over a 6 year period & came up with some answers. Here they are…

The Dangers of Diminishing Marketing Investment: A Call for Smaller Companies to Seize the Opportunity

A Call for Smaller Companies to Seize the Opportunity. The summary of our CEO Clive Campbell Smith’s recent presentation to regional business owners.

Google Business Profiles Websites Shutting Down

Google is set to discontinue free websites created through Google Business Profiles. Here’s everything you need to know about Google Business websites closing down the feature

10 Digital Marketing & SEO Resolutions Your Business Needs To Make in 2024

As we step into 2024, these SEO resolutions are the roadmap for steering your digital marketing strategy toward growth and success.

Black Friday Special

The Crucial Role of Strategic Planning in Seasonal Marketing.
In this post we’ll try and shed some light on the pitfalls of last-minute marketing and emphasise the significance of advanced preparation for seasonal offers like Black Friday.

10 telltale signs your website needs a makeover

An outdated website can significantly hinder the ability for your business to generate enquiries, bookings or sales. Here are 10 telltale signs your website needs a makeover …

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James Fraser-Murison

2 years ago

Very professional and quick responses.

Caroline Benjamin

I had the privilege of being mentored by Clive Campbell-Smith during the Digital Marketing Strategy Skills Bootcamp, delivered as part of the GetSetGrowth and Solent Partners initiative in collaboration with YTKO. Over the 10-week course, Clive provided invaluable support and guidance, helping me as the Director of Food Allergy Aware to sharpen my digital marketing skills and strategies offering practical advice and best practice guidance.

Clive’s expertise, patience, and personalised approach truly stood out. He made complex marketing concepts accessible and helped me develop practical strategies that could be directly applied to my business. From refining my social media outreach to optimising my website for better engagement, Clive ensured that when we spoke his guidance built a strong foundation for measurable growth.

The bootcamp itself is an outstanding opportunity—fully funded (subject to criteria), with an estimated value of over £5,000. It’s CPD and Ofsted approved, providing certification upon completion, which is a great bonus for professional development.

I cannot emphasize enough the impact this course has had on my business. The skills I’ve gained and the mentorship provided by Clive and Lisa have already led to improved customer engagement and raised awareness of Food Allergy Aware on social platforms. If you’re considering the Digital Marketing Skills Bootcamp, don’t hesitate—it’s a game-changer for any business looking to grow its digital presence.

Thank you, Clive, for your dedication and insight throughout this journey!

MR Jean-Paul de Claite-Rosse

Clive has been extremely informative, his knowledge is up to date and he has been very generous with his time. Clive continues to surprise me with his advice and drills down on his subject. Clive's communications are second to none. Thank you Clive. I highly recommend his services to any fortunate business or individual that will engage with him.

Andrea Penna

I had a great experience working with Clive revising my Photography business' digital marketing initiative and online presence.

Paul Dawson

My company Psion Vision have been working with Cash Cow marketing to develop our marketing strategies through the government funded 'Get Set for skills bootcamps' and they have been great throughout. I would highly recommend their services.

Opera-Jen UK

I have been having 1- 1 mentoring sessions with Clive Campbell-Smith as part of my digital Marketing course. I find his insight into the world of marketing and social media invaluable. He is easy to talk to and understand and he will help in any way he can

Kevin Watkins

Clive has been a real force in supporting us in developing a growth programme. Highly recommended. Professional and engaging.

Yarty Cordials

Clive has been a great mentor, he has shown us how to navigate our company to the next level. The confidence he has given us is immeasurable. Plain speaking common sense.

Sofia Layton

Absolutely brilliant experience. Right from the start I had great confidence that Enrico understood what I needed from the website, is hugely knowledgeable and knows exactly what to ask me to get to a fabulous result. He gave me great confidence throughout that we would not only get a website that exceeded my expectations, but also that I would receive the support to take the site on and make it really work for the business plus be prioritised in searches. The whole process was highly professional, thorough and smooth. I'm so glad I went with Cash Cow and I highly recommend them and Enrico to anyone who wants an excellent website.

Caroline Thomas

Great company to work with. They understand business needs, from every angle and truly want, expect and exceed the agreed deliverables. Their effort to drive business forward is limitless.

Graham Thompson

Cashcow Digital's expertise in online marketing is truly impressive. Tom and Clive exceeded my expectations with their innovative approaches to SEO and LinkedIn strategies. They brought fresh perspectives and creative ideas to the table, which have proven highly effective for my business. Their dedication and ability to think outside the box have delivered excellent results.

David Green

I highly recommend Cash Cow Marketing for your website design. They made the process really easy from start to finish. The communication was great and they really want the best outcome to help you achieve what you need! Great service 👌

Sidjames23

3 years ago

Cash Cow Marketing is always a pleasure to work with. Prompt and meaningful communication from Clive and always happy to help to get the outcomes we need. Would happily recommend.

lesley chan

Clive from Cash Cow Marketing was efficient and delightful to work with. I was happy with his correspondence and breakdown of process.

Cyrus Badde

damian reed

Enrico and his team have done an amazing job with our business.

Lore SHANGRI-LA

Cash Cow has been absolutely instrumental in securing connections with a 2 month campaign on LinkedIn

I am so grateful to Clive for setting up and being very efficient in communications with us and the traction the campaign created

Best of luck

Lesley Chan
Founder of LORE Of Shangri-La

jenny casey

4 years ago

Such a brilliant service, Cash Cow was very professional keeping me up to date with all the progress of each campaign and ultimately improving profit for my business.

Justin Cruickshank

Great service at a competitive price. Sorted out the marketing and website issues for me quickly and efficiently.

N Forest

We are a local independent supplier of hearing aids. With all the difficulties with the NHS at the moment, we saw an opportunity to expand our business to include hearing tests.

I made what was quite a substantial outlay to bring in the equipment and audiologists to conduct the tests. But we were not getting people through the door.

Cash Cow Marketing came to our rescue. Their strategy worked really well and our website now sits at the top of the first page in Google Search results.

Quake Digital Ltd

I'm a sole trader and had been struggling to be found online ever since launching my business.
A year ago I approached Cash Cow, with the aim of running some Google Ads for me. Clive and Enrico convinced me to divide my budget and invest half in SEO and I'm very happy I did.

While I still use Ads at certain times of the year (Black Friday, Post Christmas, etc), almost all of my business now comes from people who find me in Google Search Results. I'm delighted with the results Cash Cow have achieved and totally recommend them to any business looking for more visitors from the web.

Stephen Warnock

I initially contacted by Cash Cow through WIX marketing partners as I filled out a form looking for online marketing support, I had a decent website but knew it could be better. I needed someone to take over the management of my SEO and take it to the next step as I did not have the time to do this myself with other commitments.
I had a discussion with them and we set out a plan for what I wanted to achieve. I initially signed up for a 3 month plan with Cash Cow for and was happy to keep this going on a rolling contract and now entering my 6 month working with them to develop my SEO and web present for my business, I spoke with the team and chose them as they understood what I wanted and the team was based in the UK so they understood the market better. Since working with them I have had regular updates and my ranking and click rate on my website has increased. This in turn has resulted in more bookings for my services. I knew that this would not be a quick fix they offer an excellent service for the price which in my opinion is very reasonable and the return on the investment has been well worth it. Also after 3 months you can stop working with them but with this type of work I know it takes longer and as my business is changing the team has been there to help me make these changes.
Also another great thing is the rolling contract you are not tied into a long term contract like some other companies want you to do and agree to pay X thousands upfront

Kevin Bulman

5 years ago

My company (A1 Drain Clean) have been using Cash Cow Marketing for the last three years have seen a marked increase in enquiries and sales, through sustained online work.
I’ve experienced faceless, unobtainable journeymen and tricksters, over several years of online campaigns and Clive and Enrico are a refreshing change from those bad old days.

James Lynch

Great experience working with the Cash Cow SEO team over the past year.
They have helped our small family business take on the big boys online and taken our website from nowhere to the top of page 1 for all the keywords that are important to our company.

We're now broadening our collaboration to include email marketing and social media, as well as continuing to work on our SEO.

Meet Hugo

Cash Cow have really helped us crack our Linkedin Ads. Since working with them we've seen a stream of quality leads come through Linkedin in sectors we wanted to target. Brilliant stuff

Ben Harper

6 years ago

Clive & the team at Cash Cow have really helped improve our digital marketing. We're seeing great ROI from their efforts. Highly recommended - thanks guys!

Richard Cunliffe

I would recommend Cash Cow a go-to company for digital marketing and offline services too.

In addition, they are very open, friendly and knowledgeable about the sector.

Racious Jean Bulala

Having worked with Cash Cow Marketing on numerous projects I can highly recommend their technical ability in search engine optimization.

They have advanced knowledge of developing websites which rank highly for local and national search terms and gain growth in organic traffic.

I would recommended them to any professional businesses who wants & needs to improve their own online visibility.