26

Jul 2016

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2207

What is demand generation and ways to build a successful demand generation system What is demand generation? According to Hubspot “Demand generation is the marketing system and engine that bridges the gap with your company’s sales and revenue operations. It may include multiple touch points, from blogging, to email list creation, to social media promotion — all inbound marketing tactics that are part...

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Why Lead Generation is the Life-blood of any Business

24

Sep 2015

in BUSINESS, COMPANY, NEWS

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1984

Why Lead Generation is the Life-blood of any Business

Without strong sales leads, any business will struggle to attract vital new customers, ultimately leading to stagnation and lack of growth. Lead generation creates fresh prospects with a strategy for establishing interest among a target market, through more than one channel. Most lead generation techniques involve some form of nurturing, and, just as there are several levels of interest, from uninterested to being ready to...

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