DATA MANAGEMENT, PURCHASE & CLEANSING

Efficient data management is critical to the success of any effective marketing programme

Understand, IDENTIFY, COMMUNICATE

Understanding the key criteria that make up your existing client base, identifying the key brands you want to add to that client base and having the specific information to hand to enable you to informedly contact them – is paramount to achieving marketing strategy glory!

RIGHT PEOPLE

With even your best efforts, most innovative marketing strategy and most creative, thought lead plans, without accurate, up-to date data precious time wasted, and energy and budgets lost – can be a painful reality.

At Cash Cow Marketing, our years of experience mean we have solid relationships with the very best suppliers in data.

RIGHT SOURCES

Sourcing data lists for B2B marketing activities is part of our daily business.

We understand this world, the places to look and the pitfalls to avoid.

We understand that the quality of data we source for our clients has a direct impact on the quality of results we achieve when delivering on our clients’ behalf.

YOUR DATA

Our specialist in-house tools check the validity of data sourced before it reaches our clients – ensuring the best quality possible.

Our clients own the data we source for them directly, so you have access to it at all stages of your marketing campaign, providing you with total transparency and total peace of mind.

DATA MANAGEMENT

BESPOKE DATA BUILDING & MANAGEMENT

Do you want to be able to contact your clients and prospects with your latest news at short notice? Perhaps to advise of a special offer, a new product launch or a change to service contracts.

Cash Cow Marketing can clean your data lists, ensuring accuracy in your data for when you need it most. We have the skills and know-how to build bespoke data lists by hand, meaning you can be as detailed and specific about the data you wish to capture as you like.

Our research is your solution when the data list you seek is not available from conventional data sources.

OUR DATA SERVICES EXPLAINED

Knowing your data list is clean, accurate and populated with quality marketing detail, is paramount before commencing any data driven marketing program. The energy, time and budget wasted on driving a campaign forward with poor quality data, is a painful experience for even the most seasoned marketeer to endure.

A simple bit of house keeping before hosting the main event, can mean the difference between a grand success, or an epic failure when it comes to your marketing strategy.

All too often, our years in the field have witnessed creative, exciting marketing programs – that should be a tremendous success – fail, due to little or no ground-work at the beginning.

At Cash Cow Marketing, we pride ourselves on delivering exemplary data profiling, building and cleansing activities for our clients, knowing it is this careful meticulous work at the outset, that will make all the difference to our clients results long term.

CRM SOLUTIONS

Efficient CRM infrastructure is vital to creating effective marketing strategies that deliver, long-term.

Creating the interface of your chosen CRM should be someone who understands your business’s selling cycle.

Someone with a comprehensive grasp of the sales and marketing requirements the business has for the system day-to-day, as well as the bigger picture – your business’s growth plan.

DATA OPT IN

The GDPR compliance service we offer is the job no one wants which is to manually call each company and make sure we have consent from them to be contacted by your company in the future.

Best guideline policy by the ICO is to make sure your data is opted in at a min every 12-18 months.

This also illustrates you are handling your data in a responsible manner and been compliant.

GDPR COMPLIANCE

As we all know GDPR is here to stay and to know you are compliant no matter how big or small you are you must have consent from your data held to be stored by you and approached by your business as its relevant target market.

The only way to achieve full GDPR compliance is to manually call each contact every 12-18 months to make sure they are still opted in, as opt-in no longer means for life & must regularly be re-checked and company’s / individuals opted in again.

telemarketing basingstoke

THE RIGHT TEAM FOR YOUR BUSINESS

Our management team has decades of experience in the field and have recruited an army of switched-on project managers and passionate telephone operators, ensuring we always match the right personnel to your requirements – no matter how specific.

SEO and MARKETING AGENCY

MARKETING STRATEGY DEVELOPMENT

Working in isolation in any one marketing methodology will only limit the results that can be seen.

Our clients experience the value of a well-planned, well managed, creative and fully integrated marketing strategy.

Our recommendations are unique to each client.

89%

of our clients RENEW their contract

67%

OF OUR CLIENTS COME TO US BY REFERRAL

WE’RE CURRENTLY WORKING WITH

We use cookies to ensure that we give you the best experience on our website.
Share This


SERIOUS ABOUT GROWING YOUR BUSINESS?

WE'RE EXPERTS IN TELEMARKETING, EMAIL MARKETING, LEAD GENERATION & DATA MANAGEMENT.

CLUTCH TOP 10 DIGITAL AGENCY

TWO YEARS IN A ROW

Here at Cash Cow Marketing we’re very proud to have been listed by Clutch as one of the UK’s top 10 digital marketing agencies for 2 years in a row.

And we’re thrilled you found us, because we’ve been helping companies like yours grow their business since 2008.

So please, feel free to look around our website, get inspired and maybe even book in for a free SEO audit of your website, or a no obligations chat with one of our dedicated project managers.