EFFICIENT DATA MANAGEMENT IS CRITICAL TO THE SUCCESS OF ANY EFFECTIVE MARKETING PROGRAMME
UNDERSTAND, IDENTIFY, COMMUNICATE
Understanding the key criteria that make up your existing client base, identifying the key brands you want to add to that client base and having the specific information to hand to enable you to informedly contact them – is paramount to achieving marketing strategy glory!
With even your best efforts, most innovative marketing strategy and most creative, thought lead plans, without accurate, up-to date data precious time wasted, and energy and budgets lost – can be a painful reality.
At Cash Cow Marketing, our years of experience mean we have solid relationships with the very best suppliers in data.
Sourcing data lists for B2B marketing activities is part of our daily business.
We understand this world, the places to look and the pitfalls to avoid.
We understand that the quality of data we source for our clients has a direct impact on the quality of results we achieve when delivering on our clients’ behalf.
Our specialist in-house tools check the validity of data sourced before it reaches our clients – ensuring the best quality possible.
Our clients own the data we source for them directly, so you have access to it at all stages of your marketing campaign, providing you with total transparency and total peace of mind.
OUR DATA SERVICES EXPLAINED
Knowing your data list is clean, accurate and populated with quality marketing detail, is paramount before commencing any data driven marketing program. The energy, time and budget wasted on driving a campaign forward with poor quality data, is a painful experience for even the most seasoned marketeer to endure.
A simple bit of house keeping before hosting the main event, can mean the difference between a grand success, or an epic failure when it comes to your marketing strategy.
All too often, our years in the field have witnessed creative, exciting marketing programs – that should be a tremendous success – fail, due to little or no ground-work at the beginning.
At Cash Cow Marketing, we pride ourselves on delivering exemplary data profiling, building and cleansing activities for our clients, knowing it is this careful meticulous work at the outset, that will make all the difference to our clients results long term.
Efficient CRM infrastructure is vital to creating effective marketing strategies that deliver, long-term.
Creating the interface of your chosen CRM should be someone who understands your business’s selling cycle.
Someone with a comprehensive grasp of the sales and marketing requirements the business has for the system day-to-day, as well as the bigger picture – your business’s growth plan.
DATA OPT IN
The GDPR compliance service we offer is the job no one wants which is to manually call each company and make sure we have consent from them to be contacted by your company in the future.
Best guideline policy by the ICO is to make sure your data is opted in at a min every 12-18 months.
This also illustrates you are handling your data in a responsible manner and been compliant.
As we all know GDPR is here to stay and to know you are compliant no matter how big or small you are you must have consent from your data held to be stored by you and approached by your business as its relevant target market.
The only way to achieve full GDPR compliance is to manually call each contact every 12-18 months to make sure they are still opted in, as opt-in no longer means for life & must regularly be re-checked and company’s / individuals opted in again.