Finding the Right Keywords for Your Website: A Cash Cow Guide

A walk through guide to giving your SEO strategy the best possible start by doing keyword rersearch – the right way.

Finding the right keywords is a crucial aspect of search engine optimisation (SEO) for any business in search of more website traffic. It enables them to discover what terms and phrases their target audience is searching for and how to rank high for those terms. Along with the ever-shifting demands of search engines like Google, Bing and Duck Duck Go and heightened competition in the online world, it can be a challenging task to find the right keywords for your website.

We wrote this article after the interest generated by a blog we published last year, on the tools we use to find keywords in our own work.

This follow up offers a comprehensive guide on how to find the right keywords for your business. It covers the optimal number of keywords a website should have, the best practices for keyword research, and the process of selecting the right keywords for your website, email campaigns or PPC ads. By utilizing tools such as Google Search Console and following the tips outlined in this article, businesses can optimise their website for the most relevant keywords, and increase website traffic.

 

Where to start with keyword research

Keywords play a vital role in determining the visibility of your website in search engines. They help search engines understand what your website is about, and they determine which searches your website appears in. Choosing the right keywords can help drive more traffic to your website, increase your search engine rankings, and boost your business’s online presence. In this comprehensive guide, we’ll cover everything you need to know about finding and choosing the right keywords for your website.

 

How Many Keywords Should a Website Have?

The number of keywords a website should have depends on the size and complexity of your website and your business. However, it’s important to be strategic in your keyword selection. Focusing on a small number of highly relevant and targeted keywords is more effective than using a large number of generic keywords.

It’s also important to avoid keyword stuffing, a black hat SEO tactic that can harm your search engine rankings. This happens when a website overuses keywords in an attempt to manipulate search engine rankings. As a general rule, aim to include your target keywords in your website’s content, titles, meta descriptions, and header tags, but make sure that they fit naturally in your content and don’t disrupt the user experience.

 

How to Find Keywords

There are several methods you can use to find keywords for your website, including:

1. Keyword research tools – There are numerous keyword research tools available online, including Google Keyword Planner, SEMrush, and Moz Keyword Explorer. These tools help you identify keywords related to your business and assess how competitive they are in terms of search engine rankings.

2. Competitor analysis – Analyze your competitors’ websites to see what keywords they’re targeting and ranking for. This can give you ideas for keywords to target on your own website.

3. Customer feedback – Ask your customers and potential customers what keywords they use to search for products or services like yours. This can provide valuable insights into the language and terms that your target audience is using.

4. Brainstorming – Create a list of keywords related to your business and industry, and think about what terms your target audience might be using to search for your products or services.

5. Google Search Console – Use the Google Search Console to understand which keywords are driving traffic to your website. This information can help you identify which keywords are working well for you and which ones you should focus on optimizing. Learn how to connect your website to the Google Search Console here.

 

Choosing the Right Keywords for Your Business

Once you’ve found a list of keywords, it’s important to choose the right keywords for your business. Here are some factors to consider when choosing keywords:

Relevance – Choose keywords that are relevant to your business and the products or services you offer.

Search volume – Look for keywords with a high search volume, meaning that a large number of people are searching for that keyword.

Competition – Consider how competitive the keyword is, as well as your own website’s authority and relevance to the keyword.

User intent – Consider what the user’s intent is when searching for a particular keyword and choose keywords that match the content and purpose of your website.

Long-tail keywords – Long-tail keywords are more specific and targeted and often have lower competition and higher conversion rates. Consider including long-tail keywords in your website’s content to attract more targeted traffic.

 

Optimizing Your Website for Keywords

Once you’ve chosen your keywords, it’s important to optimise your website for those keywords. Here are some tips to help you optimise your website for keywords:

Include keywords in your website’s content – Make sure to include your target keywords in your website’s content, titles, meta descriptions, and header tags, but do so in a way that fits naturally in your content and doesn’t disrupt the user experience.

Use keyword-rich URLs – Make sure your URLs include your target keywords, as this can help search engines understand what your website is about and improve your rankings.

Create high-quality content – Produce high-quality, engaging content that is relevant to your target keywords and provides value to your audience.

Use meta descriptions – The meta description is the brief summary of your website’s content that appears in search engine results. Make sure to include your target keywords in your meta descriptions.

Include internal links – Internal links help search engines understand the structure of your website and can improve your rankings. Make sure to include internal links in your website’s content, linking to other relevant pages on your website.

Use header tags – Header tags (H1, H2, H3, etc.) help structure your content and can improve your rankings. Make sure to use header tags in your website’s content and include your target keywords in your header tags.

Optimise images – Optimise your images by including descriptive, keyword-rich file names and alt tags.

Monitor your rankings – Regularly monitor your rankings to see how your website is performing and make any necessary adjustments to your keyword strategy.

 

Next Steps

Choosing the right keywords for your website is an important aspect of SEO. By following the steps outlined in this guide, you can find and choose the right keywords for your business, optimise your website for those keywords, and drive more traffic to your website. Remember to always focus on relevance, search volume, competition, user intent, and long-tail keywords, and monitor your rankings regularly to ensure that you’re making progress.

Let the professionals take the hassle out of keyword research for you. Our team of experts will find the right words for your business, optimise your website for maximum visibility, and drive more traffic to your site.

Contact us now and we’ll help put your business where it belongs – at the top of Google results!

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