Using LinkedIn Marketing to help your company stand out from the crowd

Ingenious Apps knew their products were top of the range and that their service levels were superb. But how could they get their offering in front of key decision-makers?

In a congested marketplace, LinkedIn was the perfect route for one tech company struggling to get its voice heard

The team at Ingenius Apps knew their skillset was a great match for the growing number of businesses and entrepreneurs with a brilliant idea for mobile applications, but lacking the technical savvy to realise a final product.

Their take you by the hand service had already proved hugely successful with their clients. But as designers, their strengths lay in the development of mobile applications, not seeking out potential leads, or wasting time and money with pay-per-click ads.

As a specialist studio, working on projects that often last for months, Ingenious were not looking for a constant stream of fresh enquiries, rather a funnel they could turn on and off as needed.

An opportunity to engage directly, in genuine, peer-to-peer conversations with your prospects

With a unique offering, that emphasises the company’s reputation for attention to detail and commitment to ongoing support, we knew that if we could help Ingenius reach out directly to entrepreneurs – looking to launch their first app – they had a great chance of turning them into customers.

Our first two lead generation campaigns resulted in an exceptional connection rate or over 40% and a follow up message response of 20%.

Tailor-made solutions built around your company goals

Reach 1000s of your ideal clients - every month

Using your LinkedIn profile

Identify hundreds of valuable new sales leads

Each one a perfect fit


Bespoke, engaging messages for your LinkedIn outreach

Become a thought-leader

Generate dozens of new business enquiries weekly

Feed you sales funnel

The marketing investment that just keeps on delivering

Since then, Ingenious have gone on to secure repeat contracts from several of those first-time clients, attracted new orders from their growing network of connections on LinkedIn and plan to run future lead generation campaigns later this year.

“We’re very, very pleased with the results. Our order books are full again and we’ve even paused our contract with Cash Cow Marketing, while we work through the backlog of apps our teams are now building. Couldn’t recommend their services more. We’re living proof that they work!”

We’re working with some of the smartest companies in the UK and around the world, supporting their marketing teams, feeding their sales funnels and generating new leads for their business. Why not give us a call and see how we can help you do the same.

It’s no secret that LinkedIn is much more than Facebook for business. Or that smart businesses are using the platform every day to connect with their potential customers, create meaningful relationships and generate more sales.

At a time when almost every company must adapt its current business model, leveraging the resources you already have could not be more important. Failing to use the facility LinkedIn provides for connecting is simply leaving money on the table.

If you’d like to learn how LinkedIn could be feeding your sales team with engaged and interested new leads, give us a call today, or use the form below to send us a message. One of our team will be happy to give you a callback and explain how we can help.



Every month more than 1000 perfect clients, fitting criteria set by you, receive a LinkedIn request to connect


Add more than 300 new connections every month and engage with them by personal message


The average customer using this plan is generating more than 20 sales engagements per month


7 + 11 =

View Point. London Road
Old Basing.
RG21 4RG

Telephone: 0203 8238984

E-Mail: [email protected]

We use cookies to ensure that we give you the best experience on our website.
Share This



Here at Cash Cow Marketing we’re very proud to have been listed by Clutch as one of the UK’s top 10 digital marketing agencies for 2 years in a row.

And we’re thrilled you found us, because we’ve been helping companies like yours grow their business since 2008.

So please, feel free to look around our website, get inspired and maybe even book in for a free SEO audit of your website, or a no obligations chat with one of our dedicated project managers.