The campaign ran its course, with moderate results, sufficient enough for us to convince the management at Morgan to allow us a little more freedom. A second campaign was created, with all links pointing to a new ‘mini-site’ that had been optimised for sign-ups.

Using the information gained from our first Google Ads campaign, it was noted that search terms based around the premise of ‘I have an invention idea but no money’ had been especially successful, in terms of both clicks on our ads and engaged new leads for Morgan.

By now, the company was fully on board, and agreed with our suggestion to develop a unique ‘award’ offering, where entrants stood to win full development grants for their ideas.