The Beginners Guide to Measuring & Tracking Your SEO Results


As a business owner, understanding the effectiveness of your SEO efforts is crucial for improving online visibility and attracting more customers online. Here’s our quick guide to measuring SEO results for yourself.


Measuring SEO Results

Take 5 Minutes & Understand What’s Happening with Your SEO

Whether you’re working alone, managing SEO work in-house or outsourcing to an agency like Cash Cow, understanding results and how to interpret them empowers your business in 3 ways:

  • First up and most obvious, you’ll gain a competitive edge over your competition, because chances are they’re not!
  • Next, it will help you avoid the ‘trial and error’ approach of most SEO and save money by allocating resources more effectively.
  • And finally, by understanding what’s going on you’ll be able to make genuinely informed decisions about what’s working for you.

Measuring SEO involves the monitoring of various metrics to evaluate the impact of your strategies for future optimisation work. In this guide, we’ll explore step-by-step how business owners can effectively track and analyse the results of their SEO initiatives.

While this may sound like the kind of nerdy rabbit hole you generally try to avoid, it really shouldn’t be. By taking 5 minutes now, you’ll be going a long way to ensuring you get the best results possible, for the minimum investment.

The main reason for that is because simply implementing SEO strategies is only half the battle; tracking and measuring the results of these efforts are equally important for business owners to understand the effectiveness of their SEO campaigns.


Setting Clear Objectives

Before diving into the tracking of your SEO results, it’s really important for business owners to establish clear objectives and goals for their SEO efforts. Whether that’s increasing website traffic, improving your main keyword rankings or boosting online sales, having specific and measurable targets will provide direction and focus for tracking progress.


Utilising Google Analytics

Google Analytics is a powerful tool that provides valuable insights into website traffic, user behaviour and acquisition channels. Business owners can track organic search traffic, referral sources and user engagement metrics such as bounce rate and session duration. By monitoring these metrics, businesses can assess the impact of their SEO strategies and identify areas for improvement.


Harnessing the Power of Google Search Console

If you only use one tool to measure the results of your SEO efforts, make it the Google Search Console. This free platform is very easy to set up and offers a wealth of data on how Google perceives a website in search results. It provides information on keyword rankings, click-through rates (CTR), indexing status and any technical issues affecting site performance. Business owners can use Google Search Console to monitor keyword performance, identify search queries driving traffic to their site and – perhaps most importantly – drive future work, such as optimising new and existing content. (Check out our simple guide on using Google Search Console to find the right keywords for your business here)


Monitoring Your Google Business Page

For businesses with physical locations, monitoring the performance of your Google Business page is crucial for what is commonly described as local SEO. Google My Business provides valuable insights into page views, clicks, customer interactions and user demographics. By optimising your Google Business listing and actively engaging with customers through reviews and posts, businesses can improve visibility in local search results and attract more customers.


Other Useful SEO Tools

In addition to Google Analytics and Google Search Console, there are several other SEO tools available to help business owners track and measure the results of their SEO efforts. Tools such as SEMrush, Moz, and BrightLocal offer features such as keyword research, rank tracking, backlink analysis and website audits. These tools provide actionable insights to improve a website’s search visibility and drive more organic traffic.


Maximising the Benefits of SEO Tracking

Tracking the results of your SEO efforts is essential for business owners to understand the effectiveness of current strategies and make informed decisions to improve SEO and grow your online presence. In short, they show you what’s working, what’s not working and where to focus for best results.

Using tools such as Google Analytics, Google Search Console and other SEO platforms, business owners can monitor key metrics, identify areas for improvement and drive sustainable growth for their website. With clear objectives, regular monitoring and strategic optimisation, businesses can maximise the impact of their SEO campaigns and achieve long-term success in an increasingly digital landscape.

To kickstart your SEO journey and start driving more traffic to your website today, you might consider one of our free SEO audits. Just give us a few details about your business and we’ll provide you with a comprehensive analysis of your website’s performance, keyword rankings, backlink profile, technical issues and some easy to action recommendations for improvement.

Take the first step towards unlocking the full potential of your business on the web. Fill out the form at the bottom of this page to get started.


The Questions Business Owners Ask Us

We love Google’s free suite of tools for improving SEO and work with them all the time. We also encourage all our clients to familiarise themselves with them, so we can have informed and effective conversations about improving things.

As such, we get asked an awful lot of questions, which is totally understandable as this stuff can get a bit technical. So we’ve listed a few of the most common examples here. If you’re looking for answers, we hope you find them here. If not, use the form at the bottom of this page to ask us direct. We’ll have an answer back to you before the end of the day.




What is the difference between Google Analytics and Google Search Console?

Google Analytics focuses on website traffic analysis and user behavior, providing insights into visitor interactions and conversions. On the other hand, the Google Search Console has a greater focus on SEO, detailing the keywords your website shows up for, search performance and any technical issues affecting search engine visibility.


How do I verify my website in Google Search Console?

To verify website ownership in Google Search Console, you have several options, including adding an HTML tag to your website’s homepage, uploading an HTML file to your site’s root directory, verifying through your domain provider or using Google Tag Manager. Use whatever method you’re most comfortable with.


How do I submit my sitemap to Google Search Console?

To submit a sitemap to Google Search Console, navigate to the Sitemaps section under the Index tab. Then simply enter the URL of your sitemap and click on the “Submit” button. Google will then crawl and index the URLs listed in your sitemap.


What are the most important metrics to track in Google Search Console?

Some important metrics to track in Google Search Console include keyword impressions and clicks, click-through rate (CTR), average position, index coverage and mobile usability. These are all important factors in your online visibility and these metrics provide insights into your site’s performance and visibility.


How can I view my keywords in Google Search Console?

To analyse your keywords – referred to as ‘search queries’ in Google Search Console, navigate to the Performance report and select the “Queries” tab. Here, you can view data on the search terms that users are using to find your website, along with metrics like clicks, impressions, CTR, and average position.


How do I improve my website’s SEO using Google Search Console?

To improve website SEO use the various tools and reports available to identify areas for improvement. An easy first step would be to find the keywords (search queries) a page is already ranking for and make edits to that page to include the terms you want to improve ranking for. Alternatively, you could take keywords you want to rank better for and create new content based on them.


How do I track my website traffic in Google Analytics?

To track website traffic in Google Analytics, log in to your account, navigate to the Reporting tab and select the desired view. Go to the Audience section to access traffic data such as sessions, users, pageviews and more.


What are the key metrics to study in Google Analytics?

Some of the key metrics to keep an eye on in Google Analytics include sessions, users, pageviews, bounce rate, average session duration, goal completions, conversion rate and traffic sources.


How do I create goals in Google Analytics?

To create goals in Google Analytics, go to the Admin section, select the desired view, and click on Goals. Then, click on New Goal, choose a goal template or create a custom one, define the goal details, and save it.


How can I track conversions in Google Analytics?

Conversions are tracked in Google Analytics through goals and e-commerce tracking. Set up goals to track specific actions users take on your website, such as form submissions or purchases. If you’re an online retailer enable e-commerce tracking to track revenue, transactions or other e-commerce metrics.


Can I export data from Google Analytics?

Yes you can. To export data from Google Analytics, navigate to the desired report, click on the Export button and select the file format (CSV, Excel, PDF) in which you want to export the data. Click on Export and save the file to your computer.


What is Google Business?

Google Business, also known as Google My Business, is a free tool provided by Google that allows businesses to manage their online presence across Google, including Google Search and Maps. It enables businesses to create and update their business listings, interact with customers and grow their online reputation. If your customers come from the same geographical area as your business location, having a Google Business page is an absolute no-brainer.


What are the benefits of using Google Business for my company?

Using Google Business offers endless benefits, including increased visibility in local search results, improved customer engagement through reviews and messages, access to valuable insights about your business’s online performance and the ability to attract more customers to your physical location.


What do you mean by optimising my Google Business listing?

To fully utilise the potential of your Google Business listing, ensure that all information, such as business name, address, phone number and your website URL, is accurate and up to date. Add high-quality photos, respond to customer reviews promptly and regularly post updates or offers to keep your listing engaging and informative.


I have more than one address, can I add multiple locations to Google Business?

Yes, you can add multiple locations to Google Business by managing them under a single account. Simply follow the same process for each location, providing accurate information for each address.


Should I respond to reviews on Google Business?

Yes, write polite and personalised responses to all reviews, good or bad, addressing any feedback or concerns raised by the reviewer.


What can I learn from Google Business to improve my SEO?

Google Business provides insights into various aspects of your online presence, including the keywords (or search terms) they use to find you, where they are located and how they interacted with your listing.

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