The Secret of Low Cost, High Impact PPC
When it comes to PPC advertising, there’s a well-kept secret that’s both economical and astoundingly powerful: Remarketing.
This strategy entails reaching out to individuals who have previously engaged with your website or brand but have fallen short of completing a specific action, whether it’s making a purchase or filling out a contact form. Remarketing ads make use of a tracking pixel or code on your website to record user data. This data empowers you – as an advertiser – to serve precisely tailored ads to these prior visitors as they navigate the web, enticing them to revisit and complete the desired action.
Remarketing advertising excels at reigniting the interest of potential customers and enhancing conversion rates, all while staying easy on your budget. It keeps your brand at the forefront of the minds of those who initially expressed interest but didn’t take the next step.
Remarketing – How it works
Remarketing campaigns work by targeting users who have previously interacted with your website.
Remarketing ads typically appear on various online platforms, including partner websites. For instance, with Google Ads, your remarketing content displays on websites participating in the Google Display Network that showcase ads. The skill in running a successful campaign lies in effectively segmenting your audience, creating compelling ads, and selecting the right platforms for display. That’s where the expert PPC team at Cash Cow can help, by ensuring your business shows to the right people, in the right places – at the right time!