Helping one independent medical practitioner develop a sustainable way of attracting new clients for the long term

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THE PREGNANCY CLINIC - The Brief

The Pregnancy Clinic offers world class pregnancy management and prediction services. The multidisciplinary team, led by eminent foetal medicine expert Professor Ranjit Akolekar, of specialist doctors, midwives, and sonographers delivers high quality advanced diagnostic and support services to pregnant mothers. With such a high-quality business they quite predictably invested in a high quality attractive new website and turned to Google pay per click ads as a quick and easy way to generate bookings and establish the business.

However, with spiraling costs and only moderate results from such web-based marketing approaches they turned to us for advice. Professor Akolekar – had a simple request; ‘Help us spend our marketing budget smarter’.

seo for medical

Our Solution

For us, supporting Professor Akolekar provide services to pregnant mothers was a priority. The team at the Pregnancy Clinic had made good initial choices. However, as Professor Akolekar is an expert in Foetal medicine he recognised we are experts in web-based marketing and website optimisation. He trusted us to develop an organic marketing strategy which would drive website traffic and increase bookings long term.

Whilst the website was strong no consideration had been given to search engine optimization (SEO) or keyword rankings. Our first step was to optimise the website by utilising specific keywords. These quick and easy wins drove the ranking of the clinic onto the first page of results after a search using common search engines.

Our next step was to lay down a strong foundation for sustained growth. In close collaboration with the Pregnancy Clinic team, we began with a light touch rewrite of the site content, adding important search terms into key content. Behind the scenes we rewrote each page’s meta data, labelled images and added Rich Snippets to each page, to give Google a nudge. Off site, we worked extensively on The Pregnancy Clinic’s Google Business page – treating it like every good small business should, as an extension of the clinic’s website, blogging regularly.

Any SEO company will tell you how important citations are for any business and The Pregnancy Clinic was starting from scratch, so from the moment we began work our team was drip-feeding fresh listings on all of the UK’s leading business directories.

The Tools we used

Video Creation

Healthcare Listings

Google Business Page

Increased Website Authority

Identified Easy Keyword Targets

IMPACT

We often talk about coiled springs when it comes to SEO – referring to well-made websites that have been around a while, with absolutely nothing wrong with them except they have no SEO strategy in place. This was very much the case with The Pregnancy Clinic, a private practice that had been around for several years but never focused on the web as a source of new clients. They were a blank canvas for us to paint our expertise onto.

The impact of our work was immediate and significant, in the first six months website visits were up 1090%, total page one keywords up 4600% and critically bookings to visit Professor Akolekar were up by 300%.

seo for medical

MOVING FORWARD

We are still working with the client and directing mothers to be to Professor Akolekar’s clinic. Moreover, The Pregnancy Clinic has now expanded and opened a second practice in the region.

We continue to refine and enhance the clinics website by adding content as their services expand, optimising keywords to reflect those new services and inserting new keywords which keeps the clinic in the eye line of mothers to be. For best results website optimisation is not a once in a lifetime event, to stay ahead of the competition, weekly monitoring needs to be undertaken.

In partnership with The Pregnancy Clinic, we have this approach, updating the site which allows us to double down on new quick wins for near instant returns.

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FROM PANDEMIC START UP TO MULTI-MILLION £££ BUSINESS

1500% increase in website traffic!

900% RISE IN BOOKINGS!

2 NEW CLINICS OPENED WITHIN 1 YEAR!


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