The Benefits of Publishing Your Free Google Business Website

The Potential of Your Google Business Profile’s Free mini-site

Easily overlooked as you dash to get your business online and maximise exposure, here’s how to make the most of your free Google Business website.

Congratulations, you’ve taken a crucial step by setting up your Google Business Profile– formerly known as Google My Business – listing. You followed the guide and meticulously filled in all the necessary details in the info tabs, ensuring that your website and business is seamlessly connected to your new Google listing.

But have you explored the full potential of your Google Business listing?

The Google platform offers a feature that allows you to turn all that information into a free mini-website? We describe it to clients as a container, somewhere Google can store all the information you’ve added as well as what it knows about your business. As the owner you can add updates from your blogs, post special events or discounts, display your reviews, add your contact information, hours of opening and – most importantly – add backlinks to your main website.

In this article, we’ll delve into some of the hidden secrets of the Google Business Profile free website, exploring its potential and the role it can play in SEO and growing your online presence.

Publishing Your Google Business Profile’s Site Feature

To begin with, you should know that a good deal of the companies we work have not published their free mini-site when they come to us. That’s because as you set up your Google profile your information is stored automatically.

But once all that’s been saved, it’s very, very easy to miss the small blue ‘Publish’ button, located away from the other options, in the top right-hand corner of the page.

Easily missed, you can save and store all your data, without actually ‘publishing’ the free mini-site. Here’s why we very strongly recommend you go ahead and hit the big blue button.

Publishing Your Google Mini-Sites for SEO

Over the many years we’ve been providing SEO services for businesses, one compelling strategy that has remained constant is the positive impact of publishing Google mini-sites for our clients. While these sites require manual publishing (see above), we’ve observed that they universally contribute to higher rankings for our clients’ websites.

Of course, the many other techniques we use play a role, but we’ve found that publishing these mini-sites offers a real edge, with the added assurance that because it’s Google, it can only complement your other SEO efforts.

Elevating Your Backlink Profile Direct From Google

Excuse us if the following paragraph is a little technical. But these mini-sites boast unique URLs that are owned by Google, providing a valuable opportunity to enhance the backlink profile of your main website.

What do we mean? Well, the significance of backlinks in Google’s ranking algorithm is undeniable. The strength of your website’s backlink profile, characterised by authoritative and reputable websites linking to yours, can significantly influence website ranking.

Consistent testing has shown that Google mini-site links through to your own website effectively contribute to bolstering its backlink profile. And there’s not much of a better link than one direct from Google…

A Closer Look at Mini-Site Content and Authority

We’d never suggest ditching your own website in favour of Google of course. But your free mini-site can be used in exactly the same way you would a regular site. It can easily be populated with “updates,” working in much the same way as your blog. And using this update feature will not only provide a steady stream of relevant content for your Google page, but also generate valuable backlinks to your main website. Again, close examination of domain authority and backlink profiles – over many years – has revealed these links wield considerable power, amplifying overall SEO impact.

We’ve also seen Google Business posts delivered in search results, especially when they relate to time-limited offers or events. Take a look at our own Google mini-site to get an idea of what’s possible.

The Benefits of Publishing Your Google Mini-Site

Enhanced Visibility:

By incorporating the mini-website into your wider Google Business listing, you’re positioning your business for greater visibility in local search results. Google’s algorithm considers the information provided on both your Google Business listing AND the mini-site, thereby increasing the likelihood of your business appearing in relevant searches.

Don’t believe us?
Here’s what Google has to say on the subject:
‘’… Your Business Profile complements your website by adding more visibility to your current business website on Google Search and Google Maps at no charge…”

Improved User Experience:

The Google free website offers an intuitive and user-friendly experience, catering to the needs of mobile users and those seeking quick information. Visitors can easily access vital details about your business without navigating through multiple pages, fostering a positive impression and potentially leading to higher engagement rates.

Control over Information:

With a Google mini-site, you gain more control over the presentation of your business details within the Google ecosphere. While a Google Business listing offers limited customisation options, the mini-site empowers you to showcase your unique brand identity, services, and products.

Call-to-Action (CTA) Integration:

The mini-site allows you to incorporate compelling calls-to-action, encouraging visitors to take specific actions, such as making a reservation, placing an order or signing up for newsletters. This feature can directly contribute to driving conversions and fostering customer engagement.

Considerations and Best Practice

While the Google mini-site offers numerous advantages, it’s important to approach its implementation thoughtfully. Consider the following best practices:

Consistent Branding:

Ensure that your mini-site aligns with your brand’s visual identity, including colors, logos and fonts. Consistency in branding across all online platforms reinforces your business’s professionalism and trustworthiness. That said, there are only limited ‘themes’ for your page, so be prepared to compromise.

Relevant Content:

Craft compelling and informative content that highlights your unique value proposition. Share success stories, product details and relevant images to captivate your audience and address their needs. If you’re stuck for inspiration, add summaries of recent blog posts or rewrite other social media content.

Regular Updates:

A stagnant mini-site can deter potential customers. Keep your content current by updating it with new offerings, promotions or seasonal information to maintain visitor engagement.

Harnessing the Full Power of Google

Completing your Google Business Profile is a really important part of securing strong rankings, even when your customers may not be local. Google doesn’t introduce features and products without purpose; so optimising your Google Business profile is a no-brainer.

Bottom line, we have over a decade of evidence showing it can significantly enhance your search visibility.

Google Loves People Who Use Its Products

Over almost 15 years, the landscape of Google search results has gradually evolved, with ads, Google Business listings and feature snippets now dominating the top of search results. Meanwhile, the decreasing prominence of “organic” listings clearly shows Google’s intention to solidify its dominance in business search.

Ergo, embracing Google’s own products aligns with this trend and will position your business for success in an ever-evolving digital realm.

Embrace the Google mini-site Advantage

To sum things up, the Google Business Profile mini-site option offers a multitude of advantages for businesses seeking to bolster their online presence and no discernable negatives. From enhancing your backlink profile and SEO performance to displaying reviews and promoting special offers, embracing Google’s evolving landscape holds immense potential for every business.

Staying abreast of changes and investing time and resources into your mini-site can be a pivotal strategy for sustained growth and visibility.

What Businesses Ask Us About Their Google Business Mini-Site

1. What is my Google Business Profile?

A Google Business Profile is a free online listing that provides essential information about your business, such as your name, address, phone number, hours of operation, reviews, services and more. It helps you connect with potential customers and improve your online presence.

2. How do I create a Google Business Profile?

To create a Google Business Profile, you can visit the Google Business website and follow the prompts to provide your business information. You’ll need to verify your ownership and once verified, you can start managing your profile.

3. How does a Google Business Profile benefit my business?

Haven’t you read the last 1500 words?

A Google Business Profile enhances your online visibility, making it easier for potential customers to find and contact your business. It also allows you to showcase important details like reviews, photos, products or services, creating a comprehensive and informative online portfolio.

4. What is the Google Business Profile mini-site?

The Google Business Profile mini-site is a feature that allows you to create a simple website directly from your profile. It includes essential information and updates about your business, helping you engage with customers and improve your online ranking.

5. I don’t sell my products or services locally, why do I need a Google Business profile?

Even if your business doesn’t have a physical storefront or serve a local audience, having a Google Business Profile can still benefit you. It increases your online visibility and is a place to store (and display) your reviews, making it easier for interested users to find your website and learn about your business.

6. Can I manage my Google Business Profile from a smartphone?

Yes, Google offers a mobile app that allows you to manage your Business Profile on the fly. You can update information, respond to reviews and post updates directly from the app.

7. Are there any best practices for optimising my Google Business Profile?

Yes, optimising your Google Business Profile is essential for maximum impact. Some best practices include providing accurate and detailed information, uploading high-quality photos, responding to customer reviews and regularly posting updates to engage with your audience.

Next Steps:

To sum things up. Your Google Business Profile isn’t just a listing; it’s a dynamic platform that can significantly impact your online presence, engagement with customers and business success.

By harnessing its features, you unlock opportunities to elevate your backlink profile, enhance your SEO profile and present your brand in an engaging, informative manner. It’s another string to your bow and one that can translate into meaningful results for your business, amplifying your visibility and creating lasting connections with your target audience.

In an era where Google’s influence over business searches continues to expand, leveraging the potential of your Google Business Profile is a strategic move that aligns with the evolving trends of the digital landscape. The continued changes, updates and enhancements to the platform emphasise Google’s commitment to creating a robust ecosystem for businesses.

If all this makes sense, but you’re not sure how to proceed, or you’ve never considered a Google Business Profile, we’ll be happy to lend a helping hand. Our team is here to guide you through the intricacies, offer insights and provide a comprehensive Google Business Healthcheck for your business. This free evaluation will help you assess the effectiveness of your current profile, identify areas for improvement and chart a course toward greater online success.

Contact us today to schedule your free Google Business Health Check.

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