Your questions about SEO answered
Search Engine Optimisation is a necessary part of doing business online, no
matter which industry you are in. In this post we’ll explain what every company needs to consider before investing in an SEO solution for business
What is SEO?
SEO or search engine optimisation, is the process of taking steps to help a website or piece of content rank higher on Google. In other words SEO is about tailoring a piece of online content to make it appear towards the top of the search results on Google.
Why is SEO important?
SEO is about achieving a top spot in search engine rankings which signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate.
What exactly makes for good SEO?
The best practices for SEO include on-site optimization, researching keywords, and building backlinks to a site. All these components will work simultaneously to rank your website higher in search results.
How long does it take for SEO to work?
Many experts agree that it takes on average 4 to 6 months to start seeing results from SEO. However, you can see improvements in organic ranking and traffic in as soon as a few weeks depending on competition.
What are keywords?
SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. These keywords are the most common words and phrases that relate to your business and product. Relevancy is vital when it comes to keywords.
What is a backlink?
Backlinks are links on websites other than your own that go back to a page on your website. The quality and quantity of your backlinks can help you rank higher in search engines such as Google.
How do backlinks work?
Backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, Google will prioritise that piece of online content and it will organically rank higher in search results.
Can I do SEO myself?
You can absolutely do SEO yourself. With some research and lots of practice, anyone can learn how to do SEO for their business. The most important requirement for SEO is understanding your customers and what they are looking for.
Is SEO worth paying for?
SEO is worthwhile if you have the right strategy in place and work with a partner that knows how to get results. About 93% of online experiences begin with a search engine, and the close rate of SEO leads is much higher than that of traditional marketing. So, SEO provides an impressive return on investment.
Does SEO work for small businesses?
It should come as no surprise that the answer to this question is yes. Search engines use complex algorithms to deliver the exact results people need, which means that if you provide useful content, you can compete with both other small businesses and huge corporations.
What is local SEO work and how can it help local businesses?
Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.