LOCAL SEO CASE STUDY:
Helping people find you at exactly the moment they need the products or services you provide
When You Rely On Local Customers Trust Us To Put You On The Map
As more of us turn to our smartphones for quick solutions to the services we use, A1 Drain Clean in Newcastle came to us with a familiar problem.
Month on month they were receiving fewer emails, fewer phone calls and, as a consequence, a noticeable dip in new clients as large, national companies leveraged the web to muscle in.
Frustrated by a lack of business, our brief was simple. Raise online awareness, reinforce the company’s strong local heritage and most importantly, get the phone ringing again.
For any business relying on local customers, there are simple steps to increase online rankings and guarantee more of your potential customers can not only find a company, but also make contact.
Our work followed a well-tested strategy that combined on-site edits with a boost in off-site signals:
On the website we researched and introduced crucial ‘local based’ search terms – the words people were actually typing into Google, rather than traditional keywords associated with the trade.
Off site we combined a makeover of A1’s Google Business page with the first foray into social media and a regular drip feed of citations on trusted trader websites and business listing directories.
The Tools we used
Google Local Business Page
Trusted Business Citations
Local Keyword Development
Mobile Optimisation & Easy Contact
Our work on the A1 Google Business page led to a quick rise in local rankings and began to get the phone ringing again, while our on-page activities focused the user journey and made it really, really easy to contact the company.
The addition of citations and backlinks had a slower, more sustained result, extending the company’s reach geographically and promoted those things that make A1 Drain Cleaning unique – that they’re a local business delivering a great service to the community.
Within 6 months A1 Drain Clean was completely dominating local search results, allowing us to cut down the time we spend on the site to just 2 hours per month.
We continue to work with A1, ensuring they maintain their strong position in search results.
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