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seo for local business



As more of us turn to our smartphones for quick solutions to the services we use, A1 Drain Clean in Newcastle came to us with a familiar problem.

Month on month they were receiving fewer emails, fewer phone calls and, as a consequence, a noticeable dip in new clients as large, national companies leveraged the web to muscle in.

Frustrated by a lack of business, our brief was simple. Raise online awareness, reinforce the company’s strong local heritage and most importantly, get the phone ringing again.

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For any business relying on local customers, there are simple steps to increase online rankings and guarantee more of your potential customers can not only find a company, but also make contact.

Our work followed a well-tested strategy that combined on-site edits with a boost in Off-Page signals:

On the website we researched and introduced crucial ‘local based’ search terms – the words people were actually typing into Google, rather than traditional keywords associated with the trade.

Off site we combined a makeover of A1’s Google Business page with the first foray into social media and a regular drip feed of citations on trusted trader websites and business listing directories.



Our work on the A1 Google Business page led to a quick rise in local rankings and began to get the phone ringing again, while our on-page activities focused the user journey and made it really, really easy to contact the company.

The addition of citations and backlinks had a slower, more sustained result, extending the company’s reach geographically and promoted those things that make A1 Drain Cleaning unique – that they’re a local business delivering a great service to the community.



WordPress Website Rebuild

Trusted Business Citations

Google Local Business Page

Mobile Optimisation & Easy Contact

Local Keyword Development

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Within 6 months A1 Drain Clean was completely dominating local search results, allowing us to cut down the time we spend on the site to just 2 hours per month.

We continue to work with A1, ensuring they maintain their strong position in search results.


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