A website makeover, often referred to as a website refresh or redesign, is a cost-effective way for budget-conscious business owners to update and improve their existing websites without the hefty price tag of building an entirely new site.

Makeovers involve updating the design, content and possibly the functionality of your current site to make it more appealing, user-friendly and aligned with modern web standards.

By opting for an agile website makeover, you can breathe new life into your online presence, attract more customers and stay competitive without the cost of building a brand new website.

 

An outdated website is often characterised by a cluttered and unattractive design, slow loading times, broken links and inaccurate content. It may not adapt well to mobile devices, leading to a poor user experience.

Security vulnerabilities and compatibility issues with different web browsers can also be a sign that you’re in need of a website makeover. If you notice a high bounce rate, technical problems, or a drop in traffic, your website will certainly need some attention.

For more information on the telltale signs your website needs a makeover, check out this post.

 

The simple answer is; considerably cheaper than a brand new website.

Prices of a website makeover vary depending on the factors included and the complexity of the redesign. The size of your website, its existing features and functionality all need to be considered.

In general, a simple refresh focused on updating content and making minor design improvements can cost less, while a more extensive overhaul with new features and a revamped design will be more expensive.

If you’re considering a website redesign, but your concerned about those hard-earned keyword rankings, you need to understand that we’re also an SEO agency and we totally understand the significance of a methodical approach.

We begin every makeover project by thoroughly assessing your current website, pinpointing your star-performing pages, valuable keywords and influential backlinks that have contributed to your SEO success so far.

Apologies if this is getting technical, but as we plan the redesign, our experts will seamlessly implement 301 redirects for any URLs that are undergoing changes, ensuring a smooth transition for search engines while preserving the SEO value from your old pages.

At the same time, we’ll refresh your keyword strategy to identify pertinent keywords and phrases for your revamped content and structure. Our team will then optimise any new pages to maintain and enhance your SEO rankings.